For the first time in 43 years, the Y is unveiling a new brand strategy to increase understanding of the impact our organization makes in the community, so that more people take advantage of the YMCA's unique capacity to foster lasting personal and social change.

The Y is about changing lives for the better. We view par-ticipation in our programs and services as a means to a greater end. Therefore, through our rebranding effort, we want to help our communities learn more about our work, so we can help our communities learn and grow.

By simplifying how we describe our programs, we hope it will be apparent that everything we do is designed to nurture the potential of children and teens (Youth Development), improve health and well-being (Healthy Living) and motivate people to support their neighbors and the larger community (Social Responsibility).

Why change one of the world's most recognizable symbols?
The Y's new visual system reflects our true identity: a caring, people-oriented organization that is devoted to the cause of strengthening communities. Our refreshed logo, for instance, is bold, active and welcoming, suggesting our determined commitment to social progress. Plus, the many colors reflect the vibrancy and diversity of our communities and activities.

Questions? Please visit www.ymca.net or call 722.4745 x159